Delivers energy and cost savings.

Fujitsu General Australia general manager of sales and marketing, Dave Smith, explains why retailers need to promote the features and technologies of reverse-cycle air conditioning units.

How has the first half of 2016 been for your business?

Fujitsu General has experienced a healthy start to 2016. Summer and winter are traditionally our key selling periods however, unseasonably warm autumn conditions continuing throughout the first few months of the year has helped contribute to positive growth for the category. Recent promotions supporting our retailer and dealer customers received early boosts with the prolonged summer, and the Fujitsu Assist service program introduced in 2015 allowed us to provide exceptionally efficient after-sales support across our entire customer network, which improved the performance of the business across all departments.

Dave Smith

What are your predictions for the second half of the year?

Further to recent media coverage and Bureau of Meteorology research, extreme temperatures are becoming a norm. Therefore, Fujitsu is anticipating further growth in the second half of the year. The latest Fujitsu reverse cycle air conditioners are our most efficient ever, and combined with our innovative approach to point-of-sale, we are able to help consumers better understand the benefits of reverse cycle air conditioning.

What opportunities do you see for the electrical retailing industry?
Recent research has inferred that gas prices are about to jump significantly, presenting many consumers with the need to reassess their heating options. A Fujitsu reverse cycle air conditioning system can operate efficiently to provide year-round comfort as well as deliver significant energy and cost savings, and we feel retailers are in a very strong position to encourage consumers to consider reverse cycle air conditioning as a home temperature control solution.

What threats are currently present in the industry?
The need to educate consumers about the long term benefits of features and technologies in reverse cycle air conditioners continues. Rising unemployment and stagnated consumer spending remain strong influences when purchasing higher valued products for the home. Fujitsu General continues to support its retail partners with marketing and promotional initiatives to help drive foot traffic into stores.