SYDNEY, NSW: Sunbeam has announced its new PR agency, MINT PR, which replaces Write Away Communications, which has moved to Breville Group to work on the Kambrook account.

Sunbeam appointed MINT PR to look after media relations, corporate communications and events across the Sunbeam business after its long-term PR company, Write Away Communications, moved across to the Breville Group.

“MINT PR will inject a freshness and new enthusiasm into our public relations,” said Sunbeam Corporation Limited CEO, David Jackson. “They have a good understanding of our business issues and have innovative ideas that will take Sunbeam to the next level.

“We have some great new products, promotions and offers for the Christmas period and MINT PR will be promoting these. We are expecting a major increase in brand exposure and coverage,” he said.

MINT PR is based at Sydney’s Northern Beaches and was founded in 2005 by Monique Haylen after she left the integrated agency Love. MINT PR has clients in the IT, retail, fashion and lifestyle sectors.