UnderCurrent loves a good competition, especially when it’s run by one of Australia’s leading consumer electronics and appliance retailers. So when we stumbled upon the latest promotion from Bing Lee, there was plenty of interest.

Founded by Ken and Bing Lee in Fairfield, Sydney, in 1957, the Bing Lee retail chain has always been proud of its Chinese migrant heritage. This year, the retailer is celebrating its 55th anniversary, so it only makes sense that Bing Lee is drawing on its heritage and offering consumers the opportunity to win a trip for 4 to China.

UnderCurrent wonders which other retailers could compete with this competition by offering their own little slice of heritage.

An aeroplane ride with Dick Smith and a year’s subscription to Australian Geographic? A day in the life of a door-to-door vacuum cleaner salesman, complete with knowledgeable guide Gerry Harvey?

The opportunities are endless!

Bing Lee is offering customers the chance to win a trip to China. Check out the full terms and conditions on the Bing Lee Facebook page.