To sweeten the sale.


From 15 March to 15 May, 2017, consumers can receive a cashback up to the value of $250 when they purchase selected De’Longhi fully automatic coffee machines and the chance to win one of 10 gifts valued at $500 thanks to Red Balloon, Endota Spa, Flight Centre, Good Food and Westfield. The company will also bring back the baristaless café, which was introduced in 2016, to this year’s Melbourne International Coffee Expo (MICE) from 30 March to 1 April. Later in the year, De’Longhi will highlight the launch of the Primadonna Evoke through above-the-line digital and outdoor campaigns. For Father’s Day, there will be a gift-with-purchase promotion, while Christmas will bring a cashback offer.


Nespresso will be launching a hybrid offer including $65 coffee credit or $40 cashback on Essenza, Inissia, U and CitiZ Single ranges. Alternatively, consumers can receive $95 coffee credit or $70 cashback on Pixie, CitiZ&Milk, Prodigio&Milk, Lattissima, Maestria, Nespresso by KitchenAid and Creatista machine ranges. The offer will run from 21 March to 21 May, 2017. Nespresso will also run other promotions throughout 2017 during key gift giving periods, with details to be confirmed at a later date.


With the purchase of a Smeg coffee machine between 1 March and 30 May, 2017, consumers will receive a coffee pack gift that includes two Tramontina double walled espresso glasses with stainless steel stirrers. A stainless steel milk frothing jug, a milk temperature gauge and a 250 gram Vittoria ground coffee pack.


In the lead up to Mother’s Day, Breville will run its coffee bean promotion with a local roaster. Consumers purchasing selected Breville coffee machines from 1 April to 21 May, 2017 can redeem three months of free coffee beans, valued at $149. The promotion will be supported by in-store point-of-sale material.


Miele’s kitchen appliance package rebate offer allows consumers to claim 5% off their total purchase price, as long as the order includes at least three Miele kitchen appliances, including coffee machines, to the minimum order value of $7,500. This offer is available on a permanent basis.