In the lead up to Mother’s Day Appliance Retailer is sharing retail tips from the experts to capitalise on this important sales event. With plenty of promotions on offer, there is strong competition for the maternal dollar within the appliance industry.

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Filiz Bensan from Kenwood (De’Longhi) today chips in with some tips for selling higher end small appliances:

It is not necessarily easy to sell Kitchen Machines, Food Processors, Hand Blenders or Bench Blenders as they are specific products with specific uses and sometimes those uses can cross over between them.

Therefore, it goes without saying, that when selling food preparation appliances it is rather important for the retailer to understand the customer’s cooking needs, how often they cook and the style of cooking.

1. How often do you cook?
2. How many people are you cooking for?
3. What type of food do you cook?
4. What type of ingredients do you normally use?

To best address these questions and align to the most appropriate product, product knowledge is fundamentally important. Retail staff need to understand the product and how product offerings vary across multiple brands. As you step up into different price bands, the products tend to grow in complexity as they have more features and functions.

Kenwood BLM800
Kenwood Blend-X Pro (BLM800, RRP $399)