UnderCurrent has greatly admired the way Philips has promoted its Bodygroom range in Australia, what with Mr Innuendo cracking wise and putting the ‘end’ in double entendre.

It’s not just the Australian marketers enjoying the opportunity to be fun and cheeky in their promotion of one of UnderCurrent’s all time favourite appliances: even the South Africans are getting in on the action.

Here is a print spot out of Ogilvy and Mather in Johannesburg for the Bodygroom:


No, it’s not an optical illusion, it’s simply a brilliant piece of advertising…