Philips has launched Sonicare 9900 Prestige and Sonicare Power Flosser 7000, featuring state-of-the-art technology designed to provide an optimum, personalised cleaning experience.

The Sonicare 9900 Prestige (feature image) is Philips most-advanced electric toothbrush to date, with SenseIQ technology designed to sense, adapt and care for a personalised approach to oral health. It is

powered by AI for real-time guidance and personalised recommendations to improve brushing habits even when the app is closed.

Other features include an all-in-one brush head with triangular tips and longer angled bristles for up to 100% more stain removal and up to 20% more plaque removal. The travel case is wrapped in soft-touch vegan leather.

The Power Flosser 7000 (pictured above) comes with new X-shaped Quad Stream technology claimed to be significantly more effective than floss in improving gum health, removing up to 99.9% of plaque in treated areas. Pulse Wave technology also prompts users to effortlessly glide the nozzle to the next gap between teeth.

Philips Personal Health general manager, Xialin Lee said as a leading health innovation technology company, Philips is committed to fostering discussion, contributing to the understanding of the connections between oral health and overall health through research. “By helping to educate consumers and support dental professionals in their own efforts to provide patients with the tools and knowledge they need,” he said.

Shaver Shop and Amazon carry the 9900 Prestige in champagne and midnight blue. It is available in Harvey Norman in midnight blue and from Myer in champagne via online. The Power Flosser 7000 is available on Amazon.

RRPs for the Sonicare 9900 Prestige and the Sonicare Power Flosser 7700 is $499 and $269 respectively.