Panasonic will continue as the Official Air Conditioning Partner of the Supercars, extending its association as the presenting partner of the Supercars starting grid segment on race broadcasts.

Panasonic Australia managing director, Paul Reid said, “Over the last 12 months, we’ve enjoyed the excitement of Supercars firsthand and have shared some memorable experiences with our business partners and customers from Bathurst to Perth and beyond.

“As Panasonic enters its second year as Official Air Conditioning Partner of Supercars, we are looking forward to ramping up our marketing and hospitality activity across the season ahead.”

Supercars head of sales and sponsorships, Craig Dontas added, “Supercars is pleased to continue our association and partnership with Panasonic Air Conditioning. 2023 was a success and in 2024 we will be looking to grow what we do with Panasonic across our broadcast, B2B offering and at our events with an all-new fan experience.”

Fans can experience the Panasonic Starting Grid at the Thrifty Bathurst 500, held between February 23 and 25 at Mount Panorama.