By Claire Reilly

Samsung has today announced the appointment of a new head to the company’s IT division. Tony Ignatavicius will take on the role of director – IT Division, effective immediately, and will be responsible for heading up the division’s product marketing team.

Ignatavicius joins Samsung from Synnex Australia – distributor of brands including Asus, Acer, Intel, Hewlett Packard and Brother – where he held the position of head of commercial sales, and was responsible for managing operations and national strategy.

Prior to Synnex, Ignatavicius worked for a number of multi-national companies, including various roles at Hewlett Packard, such as director of product marketing for the consumer and commercial personal systems range. He is set to bring more than 25 years of experience in the ICT sector to Samsung.

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“Tony joins Samsung at a pivotal stage in the growth of our IT business, with an exciting range of innovative Samsung IT products launching in the Australian market throughout 2012,” said Samsung Electronics Australia vice president of telecommunications and IT, Tyler McGee.

“His extensive experience and proven track record in the commercial and consumer IT market, made him the perfect fit to strengthen Samsung’s IT business.”

In his new role as director of the company’s IT division, Ignatavicius will be responsible for both B2B and B2C channels, with products including Note PC, printers, monitors and large format displays.