OPPO has announced its commitment to making AI phones accessible to everyone while pointing out the full-stack technological revolution and ecosystem restructuring of AI phones in the future.

OPPO believes AI should not remain exclusive to flagship phones and selected users but should instead be accessible to more users around the world.

“OPPO is determined to make AI phones accessible to everyone. In an industry first, OPPO is integrating generative AI across all product lines,” OPPO Australia managing director, Michael Tran said.

“By the end of this year, we anticipate that around 50 million users globally will benefit from these innovative AI features. This milestone is particularly impactful for the Australian market, where we strive to deliver advanced technology that enriches our customers’ everyday experiences. Our mission is to ensure Australians can enjoy the enhanced usability and efficiency that generative AI brings to our devices.”

According to IDC, shipments for AI phones in the sub-US$1,000 segment are expected to grow by 250% in 2024, reaching 35 million units. 

Over the past decade, OPPO has filed over 5,000 patents related to AI inventions, of which approximately 70% are specifically related to AI imaging. Since 2020, OPPO has pioneered the development of its own Large Language Models (LLMs) and has been active in large vision models and multimodal technology.

OPPO is the first smartphone company to deploy an LLM with seven billion parameters directly on the device. This year alone, OPPO has rolled out over 100 generative AI capabilities to its phones.

Alongside its own innovations, OPPO is working with other industry leaders to bring better AI phone experiences based on an on-device and cloud Hybrid AI Architecture. In partnership with Google, OPPO’s upcoming Reno12 Series and next generation Find X Flagship will feature the Google Gemini family LLMs, bringing OPPO users more innovative and convenient AI features such as AI Toolbox including AI Writer and AI Recording Summary features.

In collaboration with MediaTek, both parties are tuning chips to enhance chip storage and computational efficiency on future OPPO flagship models. Through its partnership with Microsoft, the next generation OPPO phones will be equipped with Microsoft capabilities to bring a more efficient, accurate, and natural voice and text conversion experience and improved connectivity between desktop AI and phones.  

“We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, meanwhile the third-party services will be provided more flexibly. This will result in a full-stack transformation and ecosystem restructuring of AI phones,” OPPO general manager of AI product, Nicole Zhang said.