By Claire Reilly

LG Electronics Australia has announced Georgie Parker as the company’s new brand ambassador for the Home Appliance Category, launching a dedicated advertising campaign featuring the Australian actress.

The partnership will see Parker fronting a campaign across print and TV in both Australia and New Zealand promoting the brand’s appliances, including LG's 6 motion washing machines, steam dishwashers, vacuums and refrigerators. The first TVC featuring Parker with the 6 motion washing machine aired last Friday.

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“I’m looking forward to working with LG Electronics to help showcase how innovative and beneficial LG’s Home Appliances are for Australian families,” said Parker about the new association. “As a working mum, I know how important it is to have resilient and smart appliances and I want a product that looks great too – this is the beauty of the LG range, as they combine attractive and striking finishes with clever technology.”

Equally on-brand with her message was Fiona Irving, LG Electronics Australia's corporate marketing manager.

“Georgie Parker is a really positive fit for our Home Appliances category. We wanted an Australian icon that is genuine and encapsulates the values of our brand,” said Irving. “Georgie has touched the hearts of many Australian households and is the perfect representation for our new range.

“Georgie’s modern and stylish persona fits with the appeal of LG’s Home Appliances, as we see our range as high quality and premium. We’re looking forward to working with her.”

Georgie Parker appears in LG's new home appliances advertising