Kogan.com has benefited from what has been described as a ‘retail revolution’ by founder and CEO, Ruslan Kogan, with more shoppers embracing ecommerce and record numbers of first-time customers who have made repeat purchases at a 40% faster pace than previously.

For the year ended 30 June, 2020, Kogan.com’s gross sales increased 39.3% year-on-year to $768.9 million, while adjusted EBITDA grew 57.6% to $497 million and net profit after tax (NPAT) jumped 55.9% to $26.8 million. Active customer numbers reached 2.18 million at 30 June, 2020.

“For us, this is a very exciting trend that shows once customers learn about shopping online, they change their ongoing behaviour,” Kogan said.

“Once someone discovers the benefits of online shopping, I struggle to see why they would ever go back to the old way of doing things. After almost 15 years of preparation, the revolution occurring in retail represents a significant opportunity for Kogan.com.

“The second half of FY2020 was an extremely turbulent and challenging period for the world, the country and the company. We have built a diversified, resilient business over many years, which enabled us to help Australians in their time of need. Our teams mobilised all our resources to ensure our supply chains remained open, our logistics operations continued functioning and in-demand products remained available for speedy delivery.”

In July, unaudited management accounts show growth of more than 110% in gross sales and more than 160% in gross profit year-on-year.

In FY21, the company will further develop and enhance Kogan Marketplace, grow its active customer base, expand its exclusive brands and third-party brands products divisions and review ongoing acquisition opportunities.