Officeworks has unveiled the first issue of its free magazine filled with inspiration and ideas including gift guides, art and craft activities for adults and kids, home office updates, tech advice and more, available in all stores and online.
The magazine has launched under the creative direction of Officeworks content partner, Medium, Rare and will see 250,000 copies distributed across the 167 Officeworks store network. The magazine complements the Officeworks Noteworthy digital content platform, as well as the extensive Officeworks supplier and advertising offer across owned channels including catalogue, digital advertising and email.
Each issue will focus on five editorial themes – Work, Learn, Create, Connect and Gifting – featuring insights from homegrown talent including Australian artists, business experts, designers and popular personalities.
In its first issue, the Officeworks magazine showcases easy hybrid working space makeovers, gift ideas for Father’s Day, the benefits of setting up a smart home and new products for Spring. Readers will also find inspiration in creative craft activities, as well as a profile on Indigenous artist and Officeworks’ National Indigenous Engagement Lead, Bayley Mifsud.
Officeworks general manager marketing and insights, Jessica Richmond said, “The market is continually evolving, and so are the products and services we offer to customers. Our new Officeworks magazine is designed to inspire customers to make bigger things happen, while showcasing our wide range of products and services.
“The launch of our magazine builds on the success of our Noteworthy content platform, giving customers another way to engage with our brand and discover something new as they work, learn, create and connect from anywhere across Australia.”
Medium Rare managing director, Nick Smith said, “Medium Rare is thrilled to be partnering with Officeworks, a company we’ve long been proud to work with, to produce and publish the new Officeworks magazine.
“We have already enjoyed a successful three-year working relationship through our collaboration on the launch of the Noteworthy content platform and producing award-winning content that helps customers work, learn, create and connect. The new magazine is fresh, fun, and colourful — and shows the broad range of Officeworks products in a lifestyle format that will be relevant to readers’ lives.”
Officeworks magazine will be available free in-store and online four times a year. Digital version available at www.officeworks.com.au/noteworthy/magazine.