By Patrick Avenell

The allure of Electrolux's homeland has proved irresistible for local Floor Care product marketing manager Julian Huitfeldt.

Huitfeldt is off to reigning Eurovision Song Contest champions Sweden, home of Ikea, Skype, girls with dragon tattoos and Max Martin.

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In his new role, Huitfeldt will be the European business development manager for water filtration. He told that this was a big step up and that he was very much looking forward to it.

A replacement is yet to be announced.

Julian Huitfeldt is off to Sweden to work in water filtration.