To celebrate the DC25’s cameo appearance in the new Transformers 2 movie, Dyson is celebrating by running competitions around the country at cinemas over the movie’s opening weekend.

After the film’s premiere on Wednesday, Transformers 2 Revenge of the Fallen, has generated great reviews and to celebrate the cameo of the DC25 as a Decepticon in the movie, Dyson is running various events in Sydney and Melbourne.

People eager to see the new movie should head down to George St Greater Union and Bondi Junction Greater Union in Sydney and Jam Factory Village Cinemas and Knox Village Cinemas in Melbourne and they will have a chance to win their very own Dyson Ball vacuum cleaner valued at $649.

To be in the running participants must take part in the Dyson Transformation and Ball races on Saturday 27 June from 5:30 to 9:30pm, the contestant with the fastest time during the promotion period will be the winner.

Dyson has commented that another competition will also be run onsite to win a DC25.