For retail and machine partner network.

Nespresso has appointed Julie Forato (pictured below) to the position of trade marketing manager, responsible for ensuring the flawless development, implementation and follow-up of trade marketing activities across the Nespresso key retail and machine partner network.

Key areas of focus include brand awareness and visibility in physical and digital retailer stores, machine sales and the delivery of unique and outstanding shopper experiences.

Forato joins Nespresso with a trade marketing background gained from experience in the media, retail homewares and cosmetics industries. Most recently, she held the position of senior marketing manager of acquisition for The Australian newspaper at News Corp. She holds an MBA from Macquarie Graduate School of Management and a Bachelor of Economics degree from the University of Queensland and University of Massachusetts, US.

Nespresso Australia and Oceania commercial manager, Nicole Parker said “I am delighted to welcome Julie to the Nespresso Commercial team. She is an outstanding Marketing professional who couples her expert consumer products knowledge with a pragmatic understanding of real customer needs which deliver powerful results.”