Nespresso has unveiled a range of temporary art installations constructed with upcycled Nespresso coffee capsules in its boutique retail windows in Melbourne, Brisbane and Sydney.
The collection of 3D Aboriginal artworks comes to life thanks to Nespresso’s partnership with leading Indigenous strategy and design agency, Balarinji. The artworks were created by a trio of Balarinji artists and designers.
The ‘Doing Is Everything’ artwork represents Nespresso’s commitment to sustainably producing coffee and having a positive impact on the planet, with inspiration from Aboriginal respect for land and the natural environment with its renewable resources.
Through the artwork, Nespresso hopes to encourage customers to recycle their own Nespresso capsules.
Nespresso head of strategic projects and sustainability, Marta Fernandes said the company is committed to making coffee a force for good, putting sustainability at the heart of everything.
“It’s why we decided to partner with Balarinji for this project and acknowledge the sustainable practices that Aboriginal people have been living by for thousands of years. The artwork is a reminder that we can all do something towards preserving the planet like recycling used coffee capsules and we hope to inspire and empower customers to make more sustainable choices, by making recycling accessible for everybody.”
Balarinji managing director, Ros Moriarty said the agency is excited to work with Nespresso with the brand’s commitment to sustainability.
“We love the opportunity to reflect on what Aboriginal communities have been doing for generations. It is great to see Nespresso acknowledge these traditional practices and celebrate Indigenous art and culture to drive important messages around sustainability and our Australian cultural identity.”
Speaking about the art, Balarinji designer and artist, Toby Bishop said the team wanted to portray a story that talked to Indigenous sustainable practices and used sustainable materials sourced from Country.
“The composition references people gathering natural materials for weaving and is used alongside the recycled coffee capsules to reinforce the importance of sustainable living.”