Nespresso is calling for entries to the Australian StartCup Challenge – a new competition which supports and rewards innovative, circular business ideas.

The challenge is open to start-ups and SMEs from any sector or industry to pitch their circular solutions for review by an expert jury and then via public vote for the chance to win $50,000, a Nespresso Momento Small Office Starter Packand access for up to four team members to attend B Lab’s Become a B Corp workshop.

Two runners up will receive $1,000 a Nespresso Vertuo Next machine and a Nespresso Gourmet selection 100 capsule assortment box.

Entrants can apply by uploading a one-minute video pitch and completing a short application form, with details on how to enter on the Nespresso website. Applications are open until 11 September, 2022.

“Sustainability and innovation are anchored in Nespresso’s DNA, and both are critical to addressing today’s environmental and social challenges,” Nespresso Oceania general manager and StartCup Challenge jury member, Jean-Marc Dragoli said.

“By launching the Australian StartCup Challenge, we want to contribute, as a certified B Corp company, to the movement of the circular economy, and put entrepreneurs in the spotlight. Many great ideas can grow over a cup of coffee, and we are excited to support Australian innovations with potential for real, positive change.”

Entries will be reviewed by a jury of leaders from different sectors who are committed to innovation and sustainable development. These include:

  • Jean-Marc Dragoli, general manager Oceania, Nespresso
  • Mariah Monaghan, head of marketing and sustainability, Nespresso Australia
  • Professor Veena Sahajwalla, founding director of the UNSW Sustainable Materials Research and Technology (SMaRT) Centre
  • Nik Robinson, co-founder, Good Citizens
  • Zoe Mellick, sustainability lead, Glam Corner
  • Charlotte Connell, climate reality leader, co-director and sustainability lead at Founder Institute and EIR in Sustainability at Fishburners
  • Yasmin Grigaliunas, CEO and co-founder, World’s Biggest Garage Sale 
  • Lisa McLean, CEO, Circular Australia

The jury will select three finalists which will go on to a public vote, opening on 28th September on the StartCup competition page and closing on 14th October.

The winner will be announced at an award ceremony attended by finalists in Sydney on 3rd November.