Appliances Online may have a blimp and Sunbeam likes skywriting but a Brazilian retailer has taken out UnderCurrent’s newly created and completely unofficial award for Best Aerial Advertising!

How do you target office workers confined to their desks? Email? SMS? Or drone?

Brazilian fashion retailer Camisaria Colombo decided to promote its Black Friday discounts by flying headless mannequins attached to drones over a Sao Paulo business district.

It looks as unsettling as it sounds:

A still image from Camisaria Colombo's video
A still image from Camisaria Colombo’s video

Here’s the full video from the company: