By James Wells in Berlin

BERLIN: Samsung Electronics has not only released the world’s largest OLED television at the IFA exhibition in Berlin, but it has committed itself to commercial production of mid to large screens by 2010.

At IFA, Samsung displayed two organic light emitting diode (OLED) screens – a 14.1-inch model and a 31-inch model, whereas its arch rival and LCD business partner Sony had the XEL-1 which will be the first OLED introduced to Europe and a 27-inch prototype which was introduced at the CES in Las Vegas earlier this year.

“Samsung will begin commercial production of mid- and large-sized OLED televisions around 2010. OLED is seen as a powerful contender for the future display market mainstream, given it is very high resolution, has a svelte profile and is extremely lightweight,” Samsung said in a statement.

“Electronics manufacturers have already begun exhibiting these next generation displays at major trade shows. However, Samsung is going a step further at IFA 2008, presenting the OLED as a finished TV product that features an elegant, optimised design. Samsung’s OLED TVs represent greater technology innovation and set a new standard for TV sophistication.”

Samsung claims its OLED televisions weigh 40 per cent less than other LCD TVs of the same size while boasting a contrast ratio of 1 million to one, colour gamut of 107 per cent and brightness of 550 cd/m2.