Myer has won three awards in this year’s International Loyalty Awards in London including International Loyalty Program of the Year – Global Regional Winner (ANZ), Best Use of Customer Analytics/Data and Best Use of Communications in Loyalty.
The International Loyalty Awards are one of the most respected international awards programs in the industry. This year’s finalists include an elite list of global leaders including Starbucks, Asda, T-Mobile, Vodaphone and Adidas – as well as Australian and Australian-based retail finalists – Woolworths, Epsilon, Samsung and Rip-Curl.
Myer chief customer officer, Geoff Ikin said, “Seeing Myer recognised among so many other great brands and initiatives is testament to the great work the Myer team and its partners have done to date. The team are delivering every day, unlocking more value from Myer One and drive deeper engagement with our customers. We are making good progress with a lot more to go.”
As a finalist in the Best Loyalty Industry Innovation category for its Myer Pay with Points partnerships with Commbank and Virgin Velocity, the ILA committee said, “Myer Australia is driving new customer and revenue growth through leading innovation.”
As a winner of the Best Use of Customer Analytics/Data category for its use of machine learning and personalised insights to power the Myer CRM ecosystem, the ILA committee said, “Myer Australia is winning with a transformative approach to customer loyalty.”
As a winner of the Best Use of Communications in Loyalty category for its Customer Value Management communications strategy to drive always-on, relevant and timely engagements, the ILA committee said, “From batch ‘n’ blast, Myer is now delivering personalisation at scale to millions of Myer One customers.”
As a winner of the International Loyalty Program of the Year category, the ILA committee recognised Myer for its global innovation and advancements in loyalty in line with the above submissions.