Myer will close its Knox store located in the heart of Melbourne at the end of July as part of its Customer First Plan and in response to increasing online sales.

The announcement follows the closure of Logan (QLD) and Hornsby (NSW) stores in January 2019 and January 2020 respectively, as well as space reductions across several locations including Belconnen (ACT), Cairns (QLD), Emporium (VIC) and Morley (WA) with works currently underway at Highpoint (VIC) scheduled to be completed in June 2021.

With the closure of the Knox store, Myer said it took into account that there are a number of Myer stores in close proximity including Eastland, Fountain Gate, Chadstone and Frankston.

Myer CEO, John King said targeted improvements to the store network will continue, while reducing space and improving the customer offer.

“Our vision remains for Myer to be a data and digital-led retailer supported by our store network, which continues to be an asset to our business,” he said.

“We thank our Knox team members for their significant contribution to Myer, and we look forward to continuing to serve our loyal customers either in nearby stores or online.”

Myer will support all impacted team members through a period of consultation and will look to redeploy as many team members as possible.