Myer has welcomed Polished Man as its new Impact Partner with a 12-month deal that will see the brand supported through in-store activations and point-of-sale round up donations throughout October as National Charity Partner of the Myer Community Fund.

Polished Man encourages men, women and non-binary people to don a painted blue fingernail to raise funds and awareness to end violence against children.

The month-long campaign runs throughout October, with fundraising efforts channeled directly into the facilitation of trauma prevention via ygap’s ongoing work and trauma recovery agencies, including the Australian Childhood Foundation, Paw Pals, SAMSN, Hagar Australia and the New York Center for Children, to assist victims of family violence. 

Myer Community Fund Board chairman, Tony Sutton said, “The Myer Community Fund is proud to partner with Polished Man, donating funds to directly support vulnerable children and victims of family violence, or those who may be at risk.

 “The statistics are heart breaking, and we believe that by engaging with and contributing to our local communities with partnerships like this, we can help to achieve positive change. These partnerships are incredibly close to the hearts and minds of our customers and team members.”

Polished Man campaign manager, Kaitlin Harasym said one in two children experienced some form of violence in the past year alone.

“This incredible support from Myer will help us raise much needed funds to facilitate our work with trauma prevention and recovery agencies, as well as wide-spread awareness to help end violence against children,” she said.

In 2021, Polished Man has enlisted the support of Australian icons in their fundraising efforts, such as TV personalities and comedians Tommy Little and Nazeem Hussain, Underbelly alumnus Gyton Grantley, actress and podcaster Sharon Johal, and Miss Universe Australia Maria Thattil. 

To sign up or donate, visit the Polished Man website for more information.