Dyson has been named one of the most popular brands among Myer customers this Black Friday with strong demand for its Exclusive Copper Gift Edition Supersonic hair dryer and V7 Motorhead handstick.

More broadly, electrical products performed well with coffee machines, grills, kettles, and air fryers the best-selling categories. Vacuum cleaners were also a standout led by Dyson stick vacuums, while hair dryers, stylers and hair removal products experienced strong demand, again driven by Dyson. 

The homewares department was also a favourite among customers with cookware sets, dinner sets and cutlery sets proving popular. Tefal was among the best-performing brands.

Myer chief customer officer, Geoff Ikin said this year’s Black Friday set new records to become the biggest online day of the year for the department store.

“We have seen customers stock up on electrical products including coffee machines, air fryers, Dyson and Soda Stream; plus beauty gift sets have been running out the door with people stocking up on their Christmas presents,” he said.

Offers continued across the weekend and Cyber Monday with 70% off items including cookware and luggage, 40% women’s and men’s fashion and 20% off select fragrance brands.