By Patrick Avenell

SYDNEY, NSW & AUCKLAND, NZ: Fisher & Paykel is terminating its exclusive distribution agreements with selected New Zealand retailers and moving its channel strategy to a more open range of groups.

This change ends over 50 years of Fisher & Paykel selling its products through a selected number of limited retailers. According to Fisher & Paykel managing director and CEO Stuart Broadhurst, the company has made this decision after monitoring the situation for a number of years. He said this move was in the best interests of both the customers and the consumers.

The new distribution plan is set to commence from 1 July 2010.

“We would like to thank our New Zealand retail partners for their loyalty and support over all the years,” said Broadhurst. “We look forward to maintaining and continuing these close relationships in the years to come, as we work together collectively under the new distribution plan for the benefit of the New Zealand consumer.”

Fisher & Paykel products are primarily sold through Noel Leeming and Farmers stores in New Zealand. With Harvey Norman and The Good Guys both making considerable advances into New Zealand, and Clive Anthony’s a possibility with JB Hi-Fi now operating across the Tasman Sea, this move opens dramatically widens Fisher & Paykel’s distribution throughout the country.