New gamepad and camera mods.

Upgrades to the G5S series smartphones, a reinvigorated and relaunched XSeries and two new Moto Mods, have been launched by Motorola.

Motorola is starting to resonate with younger buyers, general manager, Danny Adamopoulos said at a media launch in Sydney. “Previously Motorola sat with the consumer 40 years and above, but the age segment is dropping to 30 years. Our expansion into Australia Post, Coles and Woolworths is giving the brand a broader reach and the age segmentation has pulled down a lot. We are bringing a value product to the segment.”

Latest IDC data showed Motorola gaining a 40% market share in the $200 to $400 retail market segment for its G series in Australia, he said, with good sales also coming from its online store.  “Our online store has two customer demographics. Consumers in metropolitan markets with major retailers like Harvey Norman, The Good Guys and Officeworks, are going for the different colours and memory configurations while consumers in regional areas where there were fewer retailers are buying the base model in black. So we are attracting two types of customers with 60% buying the basic model in regional areas and 40% buying the colours in metropolitan centres.

“The value of these products is that the features are what the customers in that segment are looking for which is a quality camera with good battery life. They don’t want all the bells and whistles, just a phone that works.”

The new G series models pick up on new specifications including a bigger display, longer battery life and improved cameras. “The consumer sweet spot is between 5.2 and 5.5-inch display.” he said.

The Moto G5S Plus (RRP: $429) comes with 13MP rear cameras and an 8MP wide-angle front camera with LED flash and new panoramic mode and 5.5-inch Full HD display. The special edition Moto G5S (RRP: $349) comes with a 16MP camera and a 5MP selfie wide-angle front camera with LED flash and 5.2-inch Full HD display. Other features common to both are turbo charge capability, that gives up to six hours of battery life in 15 minutes and fingerprint reader and the devices are available in two colours, blush gold and grey.

The new mods are compatible with any phone in the Moto Z family and include the GamePad Mod (RRP: $139) with up to nine hours of game play with HSJ audio out and four action buttons for delivering a true gaming experience. The 360 Camera Moto Mod (RRP: $369) easily snaps into a 360-degree camera, with 4k video and 3D audio at the click of a button. It also captures 13MP wide-angled front and rear still images in standard 4:3 format.  The mods will be available online and selected retails.

Exclusive to JB Hi-Fi is the new Moto X4 (RRP: $699) with dual 12MP and 8MP rear cameras and 16MP front camera with an adaptive lowlight mode for selfies. Motorola has added water resistance to IP68 standards and there are two colours available, super black and nimbus blue.

The new line-up will be supported with cinema and bus advertising along and an extensive social media campaign.