During Breast Cancer Awareness month.
Morphy Richards is continuing its partnership with the McGrath Foundation to raise funds for Breast Care Nurses during Breast Cancer Awareness month in October. An identical and successful fundraiser was launched in May 2016 in the lead up to Mother’s Day.
During the month of October, $1 from every Morphy Richards product sold through Harvey Norman, JB Hi Fi, Betta Living Stores, Myer and Appliances Online will be donated to the McGrath Foundation.
“We started the campaign earlier this year, just prior to Mother’s Day, and were ‘tickled pink’ with the results,” Glen Dimplex marketing manager, Candice Cooke said.
“The McGrath Foundation makes life for families experiencing breast cancer just that little bit easier, by raising money to place McGrath Breast Care Nurses in communities’ right across Australia as well as increasing breast awareness in young people,” she said.
Consumers thinking of updating their small kitchen appliances during October are encouraged to consider purchasing a high quality Morphy Richards product, and in doing so, support the McGrath Foundation. A strong point of sale campaign, complemented with online advertising and social media will enhance maximum sales of the kitchen appliances.
The campaign commences on October 1 and concludes October 31, 2016.