Miele is continuing its partnership with Joost Bakker’s Future Food System with the launch of a consumer content series focused around ‘Stories of Sustainable Living’.
The three-part series provides a call-to-action for consumers looking to incorporate zero-waste principles or appliances that promote sustainability. Each video has a separate interview with founder and chefs of Future Food System, Joost Bakker, Matt Stone and Jo Barrett.
Filmed at the Future Food urban farm in Melbourne’s Federation Square, the videos provide a glimpse into each collaborator’s love for self-sufficiency and closed-loop food production, while highlighting their use of Miele appliances that run on solar power.
Miele Australia and New Zealand marketing director, Michele Laghezza said as a leading project partner and collaborator of Future Food System, Miele has been there every step of the way as a champion for this project.
“Our creation of these videos is a continuation in our journey to help educate consumers on green living and sustainable practices,” he said.
“For over 120 years, Miele has stood by its brand ethos, Immer Besser – Forever Better, by creating appliances that are built to last and endure daily use. Our product designers carefully consider how we can reduce the burden of production on the environment and on natural resources with every appliance.”
The videos were created in partnership with Melbourne-based agency and multi-platform media creation company, Chocolate Studios. They are being distributed across social channels in partnership with global media agency network, Starcom and promoted with Melbourne-based public relations and marketing firm, Mkt Communications.