Miele has been awarded Best Brand by consumer advocacy group, CHOICE for its front load washing machines and barrel vacuum cleaners.

CHOICE Best Brands are determined based on data from the previous 12 months’ member surveys, with scores derived from product testing, reliability, customer satisfaction and recommendation ratio (the number of recommended models divided by the number of tested models).

“On behalf of Miele, we are thrilled to be acknowledged by CHOICE for our front load washing machines and barrel vacuums for 2021,” Miele marketing director for Australia and New Zealand, Michele Laghezza said.

“With chosen brands well regarded by CHOICE members for customer satisfaction and reliability, it solidifies Miele’s commitment to our brand ethos of ‘Immer Besser – Forever Better’, and representative of everything we do when it comes to creating not only beautiful, but quality domestic appliances that are built to last a lifetime.

“At Miele our aim is to provide our customers with the best performing and most reliable appliances on the market. We are constantly looking for ways to innovate and improve our offerings to ensure our appliances are as convenient as possible and fit seamlessly into any home space.”

Miele front load washing machines feature an exclusive honeycomb drum for gentle laundry care and a ProfiEco motor that is long lasting and maintenance-free, as well as four suspension springs and three shock absorbers for balance and minimal noise.

In addition, Miele’s range of wash programs are designed to minimise electricity and water use without compromising on results. Miele front load washing machines are available in stacking, side-by-side, slot-in or built-under installation options.

Miele bagged vacuum cleaners deliver versatility with various modes to suit all requirements and accessories to cater to specialty needs. Miele’s sealed filtration captures and traps 99.95% of fine dust and particles (In accordance with EN60312-1) and the Miele Comfort Handle promises an ergonomic grip to reduce wrist strain.

Miele bagless vacuum cleaners offer Vortex technology for airflow up to 100km/h thanks to an efficient floorhead, optimum airways and an innovative motor, supported by adjustable power levels and on-board accessories. The vacuums also feature hygienic dust removal and HEPA AirClean lifetime filter.