By James Wells

Miele Australia has opened its first regional showroom with the launch of the new Experience Centre on the Gold Coast last week. Located on Ferry Road in Southport, the two-storey Experience Centre complements the existing Brisbane showroom located in Eagle Farm and is the seventh Miele Centre in Australia.


Patricia and Michael Jeanes with Kay Spencer, Executive Chairman NARTA International Pty Ltd

The opening was attended by Miele co-owners Dr Markus Miele and Dr Reinhard Zinkann as well as a number of retail cooking specialists representing Winning Appliances, Bing Lee, Whitfords of Five Dock and E&S Trading as well as buyers and executives from the Narta head office in Sydney. Also in attendance was outgoing local managing director, Michael Jeanes and the new managing director, Sjaak Brouwer, who will formerly commence later this year. On display within the Experience Centre is the premium Generation 6000 cooking appliances with colour variants as well as refrigeration, dishwashers, coffee machines, floorcare products.

The Miele laundry products, including the new W1 Series Washing Machines, T1 Series Tumble Dryers and complementary CareCollection as well as the FashionMaster ironing system are also on display and available for demonstration.

On the lower level of the centre, a ‘Live Kitchen’ provides consumers with pre-purchase and post-purchase cooking classes. Each class is conducted by one of Miele’s dedicated team of home economists trained by Miele’s Ambassador, Shannon Bennett of Melbourne’s internationally renowned Vue de monde restaurant, and his team.

The classes are designed to demonstrate how easily and simply professional results can be replicated with Miele domestic cooking appliances. To celebrate its opening, the Miele Experience Centre Gold Coast is presenting a series of complimentary, drop-in appliance demonstrations. These mini sessions will feature from Thursday 16 to Saturday 18 July and again from Thursday 23 to Saturday 25 July.

The Gold Coast Experience Centre is open from Monday to Saturday from 9.00am to 5.00pm.