Miele has opened a new Experience Centre in Westfield Doncaster in Melbourne’s north-east, showcasing the brand’s premium appliances, including the newly launched Dialog Oven.
The latest of Miele’s Experience Centres measures 270 square metres and features a ‘future kitchen’ with all M Touch ArtLine appliances, multiple interactive screens for built-in appliances and cooktops, interactive headphones for rangehood noise comparison and visual representation of downdraft ducting installation.
Customers also have the opportunity to trial the Miele@mobile app via iPads in store, which allows them to connect with their appliances remotely to check on the status of their dishwasher program or receive up to date images of food as it cooks.
The Centre showcases a range of Miele laundry appliances, dishwashers including the Gen 7000 range featuring PowerDisk, and floorcare products including the recently launched Triflex cordless stick vacuum.
Free live cooking and appliance demonstrations will be hosted in the Centre for customers to experience and interact with Miele technology and learn from Miele experts.
Miele head of own retail, Ben Curmi said with the increase in online shopping, it is important to offer consumers an immersive and interactive in-store experience.
“The new Miele Experience Centre is designed to surprise and delight, and truly represents the future of in-store retail experiences. Customers have the opportunity to see, touch and taste what Miele has to offer,” he said.
The Miele Experience Centre Doncaster is now open seven days a week in line with Westfield Doncaster opening hours.