Miele has opened its latest Miele Experience Centre in the heart of Christchurch, New Zealand. As the third Miele destination in New Zealand behind Auckland and Wellington, the opening marks a significant step as the doors open in the South Island.

Miele New Zealand commercial director, Shay Scott said, “There was an incredible effort to bring this project to life and I am proud to see the enthusiasm and energy of the team in their new home.

“With a new Miele destination, we can support our customers and retail partners, allowing them to experience the Miele brand with our dedicated cooking demonstrations, events or simply offer somewhere to grab a hot coffee.’

Miele New Zealand brand activation manager, Josie Mellor added, “Like any big project, our new Miele destination is one that was only made possible by the incredible effort put in by the local team on the ground, with support from our Auckland, Wellington and Australia offices.

“We’re incredibly proud of the enthusiasm and energy showcased, in true Immer Besser spirit. This summer, our Christchurch Experience Centre will be welcoming customers to its first Miele Masterclass, a well-loved and popular event – we can’t wait.”

The Experience Centre is located at 2 Cathedral Square.