Midea Group has established a direct subsidiary in Australia with the opening of a Melbourne office and a local sales and marketing team on the ground to bring a portfolio of major and small appliances to Australian homes.

Headquartered in China, Midea was established in 1968, producing plastic caps in a local workshop, later expanding into air conditioning and then home appliances. Today, Midea is a Global Fortune 500 company present in more than 200 countries with a global team of more than 190,000 personnel, 33 Innovation Hubs and over 15,000 product patents.

On a global level, Midea has been reocgnised as the world’s number one brand in the small cooking appliances category for seven consecutive years, cooling fans category for seven consecutive years and air treatment category for four consecutive years, by Euromonitor International.

Midea is also a recipient of over 40 design awards such as Red Dot, iF and Good Design.