By Matthew Henry

SYDNEY: Samsung today revealed its new weapon in the LCD category for 2008, the 6 Series Touch of Colour models featuring a black gloss bezel with a red hue – a design motif the company has renamed Crystal Design.

Originally launched at CES in January this year as the Touch of Colour range, the 6 Series was renamed Crystal Design for the Asia Pacific market.

Samsung today officially released the range in Australia, showing off its new ‘rose black’ blended colour scheme.

The dual-injection technique employed to produce the effect requires layers of coloured resin to be embedded within a transparent frame, and was originally developed in Germany for the luxury car market, according to Samsung.

With the 650 model, aesthetic design is complemented by features including full HD 1080p resolution, the second-generation of Samsung’s 100Hz technology and a claimed one million to one dynamic contrast ratio.

Consumer electronics companies in the LCD space have consistently pushed a design message with their 2008 releases, and Samsung did the same today with the launch of the new models.

Samsung said the aim was to make a TV which looks as good off as it does on.

“The exciting thing is that this TV blends the ultimate in with the latest technology to deliver a truly unique package that will redefine the television market,” said Samsung senior product manager – AV, Evan Manolis.

The new range will be available from next month with pricing yet to be confirmed.