Magimix has signed on David Bitton as brand ambassador in celebration of the company’s 50-year anniversary. He joins the list of notable chefs who have also been brand ambassadors, including Paul Bocuse, one of the most prominent names in the French culinary world.
Born in Paris, Bitton started his career at 15 years old as an apprentice in La Colombes. He has since worked in Cannes at Carlton International and La Fontaine in Gstaad. Before moving to Australia, he also worked in the oldest fine dining room in Paris, the 2 Michelin star Ledoyen, built in 1792.
In Australia, Bitton started at the Intercontinental, where he met wife, Sohani, who today is his partner at The Bitton Group, which includes cafes and restaurants in Sydney, as well as a range of unique gourmet products.
His career has brought him to some of the most notable places in Australia including The Grande Dining Room at The Windsor Hotel and The Grill at Ritz Carlton. His role as Chef de Cuisine at Gekko Restaurant in Sheraton made him a recognised talent in Australia.
“I am proud to join Magimix as brand ambassador. The rich heritage and commitment to quality are incomparable. I am excited to work together to be able to bring Australians closer to their love for food and easy, quality cooking,” Bitton said.
“We are thrilled to have David Bitton as our brand ambassador. Our values could not be more aligned, making this a partnership that was always meant to be. Together, we aim to inspire and encourage Australians to create their own culinary masterpieces or simply make fresh, home-cooked meals.” Magimix Australia managing director, Wivina Chaneliere said.
As Magimix brand ambassador, Bitton can be expected at Magimix events, as well as special events at partner retail stores and online channels.