By Patrick Avenell

SYDNEY, NSW: Japanese computer peripherals specialists Buffalo has released a new range of USB 3.0 storage devices, which are ideal for consumers who are looking to transfer and store large files at previously unheard of speeds.

Consider USB 2.0 was considered a breakthrough in data transfer technology, the introduction of 3.0 is setting a new benchmark in how users move and retain files between devices.

In Australia, Buffalo is distributed by Uniden, which means has the marketing and logistics support of one of the country’s most established consumer electronics brands.

Senior national marketing executive Brad Hales said Australia was a good market for Buffalo’s new USB 3.0 storage devices.

“Australians are among the fastest adopters of new technology in the world,” Hales said. “As such, we are seeing growing demand for user-friendly solutions that enable people to bring all the fun and convenience of the digital revolution to their home: products which allow them to connect appliances such as televisions, PCs and audio equipment through networks, and share images and video among devices.”

Buffalo has released five new USB 3.0 storage devices. The hero product is the 2TB DriveStation HD-HXU3 (RRP $379). Also in the DriveStation range are 1TB (RRP $199) and 1.5TB (RRP $279) models.

In the MiniStation Lite range, Buffalo has 500GB (RRP $199) and 640GB (RRP $229) models.

“The promise of the technological evolution was to make life easier, not harder. As Buffalo continues to build its retail channels and introduces its expansive product range, we anticipate that the brand will build very strongly over the next 12 months,” Hales said.