By Martin Vedris

SYDNEY: The BSR Group, national franchisor of the Betta Electrical chain, and Breville are offering a joint Mother’s Day promotion.

Throughout May, customers who purchase selected Breville products are eligible to receive a Betta Electrical Gift Card valued at up to $50, which they can redeem on any in-store product purchase.

The promotion is BSR Group’s second Mother’s Day promotion, following its Made of Honour movie ticket and holiday giveaway.

BSR Group general manager Ian Brown said that exclusive promotions and giveaways were an excellent way of rewarding loyal customers.

“Building and rewarding customer loyalty is a top priority across all Betta Electrical stores,” Brown said.