By Craig Zammit

MELBOURNE: Andi-Co has appointed Action Marketing Partners as its South Australian agent for all brands in the Andi-Co portfolio.

With extensive experience in laundry, refrigeration and cooking, Action Marketing Partners will look to represent and develop existing Andi-Co brands such as AEG, Falcon, Liebherr, Andi and Concept.

According to Andi-Co managing director, Robert Hoon, Action Marketing Partners advanced understanding of the South Australian marketplace make them ideal candidates for the role.

“Action is based on brand management, with one person responsible for each brand, giving both customer service and in-depth product knowledge by becoming an expert for that brand,” said Action Marketing Partner managing director, John Huckel.