LG Electronics Australia has partnered with renovation experts, Three Birds Renovations, as part of a campaign to promote stylish home living.
LG is the exclusive home entertainment partner for two upcoming showcase home projects, which will see LG TVs in a living room, media room and master bedroom, styled and positioned to deliver optimal viewing experiences.
House 13 ‘Australian Staycation’ has been inspired by holiday destinations and design elements from around the world. The home features three LG TVs, with customers able to discover the home entertainment products across social media and Three Birds online platforms over the coming weeks.
Three Birds co-founder, Lana Taylor said the new LG products perfectly complement their design aesthetic for the showcase home. “It wouldn’t be an Australian staycation without some seriously good-looking TV technology, so we are more than happy to integrate LG TVs throughout the home,” she said.
The second showcase home, scheduled for completion later this year, will consist of select models from the 2021 range of LG televisions, including OLED TVs.
LG Electronics Australia marketing director, Gemma Lemieux commented on the exclusive partnership for home entertainment by saying that partnering with Three Birds is a wonderful opportunity to show how LG products can enrich the home.
“These LG products have been handpicked by the Three Birds team for their design and premium quality. All of these products have been thoughtfully incorporated into the Three Birds build, reflecting the new ways Australians are engaging with technology in their home,” she said.
Social media content from Sydney-based Three Birds, Bonnie Hindmarsh, Erin Cayless and Lana Taylor reaches over two million people every month and their online video series is watched in 113 countries.
The Three Birds partnership follows the opening of the new LG Experience Centre at the company’s headquarters in western Sydney. The Centre includes the latest LG products and will primarily operate as a hub for brand immersions and training with partners, designers, media, and influencers.