LG Electronics’ premium brand, LG Signature has partnered with Australia’s leading contemporary dance company, Sydney Dance Company to showcase the brand’s products in line with its core philosophy: Art Inspires Technology, Technology Completes Art.
As part of the collaboration, LG Signature will actively engage with Australians, sharing the brand’s message through supporting performances and the distribution of a new format of widely accessible dance classes from Sydney Dance Company dancers.
To celebrate the partnership, Australians can win a new Sydney Dance Company hybrid experience where they are able to participate in classes from home with Classes Livestream, supported by LG Signature.
LG Signature will collaborate with Sydney Dance Company to showcase the skill and technique used by the company’s dancers, brought to life through a new local content experience for the brand.
Set to be delivered across various channels in 2022, the content will allow viewers to connect with the Australian dance community and bring Sydney Dance Company dancers into full focus.
Sydney Dance Company is a perfect match with LG Signature, which is synonymous with premium performance and sophisticated style, according to LG Electronics Australia marketing director, Gemma Lemieux.
“As a brand that strongly believes in making great cultural experiences accessible to sophisticated consumers, we are pleased to be working with Sydney Dance Company to present unique and compelling experiences to dance lovers,” she said.
“We look forward to working closely with Sydney Dance Company to collaborate on projects that share our mutual dedication to excellence and inspiring those around us, as well as support the Australian arts and culture industry.”
Sydney Dance Company artistic director, Rafael Bonachela said he is thrilled to announce LG Signature as a major partner.
“LG Signature is a brand that encapsulates innovation and elegance, a perfect fit for Sydney Dance Company as we constantly strive to inspire, move and uplift audiences. I am looking forward to taking this journey as we join forces to share the extraordinary power of dance with the world.”
LG Signature’s partnership with Sydney Dance Company follows a long-standing partnership with the American Ballet Theatre and more recent projects with the Pushkin State Museum of Fine Arts.
Photo Credit: Ocho Pedro Greig.