Key changes including new CEO.

LG Electronics has named global head of mobile and home entertainment, Brian Kwon as the company’s new global CEO.

Kwon has been with LG for more than three decades, joining Goldstar in 1987 and has held a number of positions including business planning at LG Wales and head of the monitor division before being promoted to oversee home entertainment in 2014.

Executive vice president Park Hyoung-sei has taken the helm of home entertainment after 25 years in the business unit with experience in TVs, PCs and monitors, the majority of that time focusing on the US market.

Senior vice president Morris Lee has been appointed president of the mobile division. He joined Goldstar in 1988 and has held various positions in LG’s mobile, TV and IT businesses as well as five years in parent company LG Corporation as vice president.

Executive vice president Bae Doo-yong assumes the role of CFO after seven years as head of LG’s tax and trade division. A veteran with 30 years industry experience, Doo-yong joined LG in 2005.

The new leadership team will focus on accelerating LG’s digital transformation across all operations to be more data-centric. To this end, the chief strategy officer role has been re-established to work across all business units as well as sister LG companies. The CSO will be headed by William Cho, who will return to LG’s headquarters after leading the North America operations for the past six years.

LG will expand its focus on future core and common technologies with the establishment of the Future Technology Center to support the existing Artificial Intelligence Lab, Advanced Robotics Lab and Software Business Project Management Office under the CTO division.

Future businesses with strong potential, such as smart home, content partnerships and beauty care will be bolstered and broadened. Other organisational changes to speed up decision-making in critical areas will be implemented with some overseas responsibilities for research and development, production, purchasing and design transferred to headquarters.