LG Electronics (LG) has launched its new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.

The Life’s Goodglobal campaign includes digital out-of-home (OOH) advertisements at iconic landmarks in Dubai, London, New York, Vietnam and Seoul. Images and videos have been crafted to showcase the company’s renewed visual themes.

Along with introducing an updated brand and visual identity, the new campaign aims to share LG’s  philosophy and values, embodying the true meaning of Life’s Good in a more dynamic and youthful way.

The latest LG advertisements can be seen at Dubai’s Burj Khalifa, the world’s tallest building, the Landmark 81 skyscraper in Vietnam, the company’s digital billboards in New York’s Times Square and London’s Piccadilly Circus, the LG LED outdoor screen at Óvalo Gutiérrez in Peru, the KP Tower in India, as well as in select spaces in South Korea. The campaign also extends to London’s red double-decker buses.

The advertisement videos showcase the ‘Face of the Future’, the smiling face formed by the letters L and G, which engages and entertains by nodding, bobbing and expressing different emotions, as well as leveraging LG Active Red, the latest addition to the company’s core colour palette.

LG is expanding its digital engagement by promoting brand awareness through its social media channels, introducing exclusive features, including the ‘LG Finger Heart Filter’ and ‘Life’s Good Sticker Package’, tailored for platforms such as Instagram and TikTok. LG also plans to release collaboration content with influencers and brand films through global LG social channels.

“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers. We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various points of contact,” LG Electronics head of global marketing centre, Lee Jeong-seok said.