May 17 2024 marked a significant milestone for LG as it celebrated 30 years in Australia and New Zealand.

LG has helped reshape industries including IT with world-firsts such as ultra-wide and curved monitors, the lightest laptop and the smallest projector. Its global leadership in OLED technology has redefined TV viewing experiences at home, while its kitchen appliances continue to simplify and enhance daily life with features like InstaView and UVnano and living product designs such as TwinWash and WashTower.

At a celebratory employee event, LG Electronics Australia managing director, Dan Lim commented on the milestone.

“Originating in Australia and New Zealand as Lucky Goldstar in 1994, our mission has always been to enhance lives through technology. Evolving into LG Electronics in 1995, our mantra ‘Life’s Good’, developed locally in 1999, captured the essence of our brand and reflected the zest for life embraced by Australians,” he said.

“Now, transitioning to ‘Life’s Good with Optimism’, we’re inviting everyone to share in this spirit of positivity. Our vision for the future is clear: to evolve beyond products and become a Smart Life Solution Company, enriching lives with every innovation. At the heart of this is our commitment to consumer-centric innovation, unwavering quality and the warmth that brings a smile to faces worldwide. 

“Our team’s dedication has been pivotal to our growth. From just 24 staff members in 1994, we’ve expanded to over 300 across Australia and New Zealand, driven by resilience and innovation. As we celebrate this milestone, I am excited to reaffirm our commitment to innovation, excellence, and a brighter future. Together with our teams, LG will continue shaping tomorrow, enriching lives, and spreading optimism.”