LG Electronics Australia (LG) has announced the departure of head of B2B marketing – solutions for business, Brad Reed at the end of December 2023, after 13 years with the company. Reed has made the decision to leave LG to pursue new opportunities.

In a statement shared with Appliance Retailer, an LG spokesperson said, “Brad has been an integral part of the LG family and has worked with many stakeholders across key categories including mobile, home appliances and most recently in the IT/ID team.

“We have been so fortunate to have such a highly skilled, experienced marketer in our team throughout the years. Brad has worked across products at all stages of maturity from launching new categories to managing extensive product ranges, all executed brilliantly.

“Over the years, Brad has expertly guided and managed countless product and campaign launches, PR and media programs, website launches, and numerous events, roadshows and launches, achieving outstanding results even in difficult and challenging environments.

“We are saddened to see Brad leave, however we respect his decision to explore new opportunities and we wish him all the best in his future endeavours.”