Sangmoo Lim will lead the LG Electronics Australia business as managing director, effective January 2020. He succeeds Youngik Lee who is retiring after five years at the helm.

Lim has worked within LG Australia in the past, but most recently comes from a senior global role within LG Korea.

The local MD change follows the appointment of Brian Kwon as the company’s new global CEO

In a statement supplied to Appliance Retailer, LG Australia said Lim will help the company further grow and continue to meet changing customer needs.

“Under new leadership, LG is well positioned to be one of Australia’s most loved and trusted brands. Lee is a respected leader who significantly strengthened the LG brand in Australia during his time. His drive and commitment helped LG achieve real local business growth and our products enriched millions of customers during his time. We thank him for all of his work in the Australia market.”