Lavazza will return to this year’s Formula 1 Rolex Australian Grand Prix as the Melbourne event’s official coffee partner.
Lavazza will kick off the festivities as the sole naming partner of the launch party, Glamour on the Grid. Guests will be treated to a Lavazza coffee spritz upon arrival, as well as a unique coffee caviar dessert.
Lavazza will also take centre stage as the official presenting partner of The Lavazza Atrium. This exclusive enclosure offers over 600 guests a luxury hospitality experience including a private trackside view of the Walker Straight, premium food and locally roasted Tales of Italy coffee.
Fans will be treated to the ultimate culinary experience of Coffee Caviar bumps. A twist on the trending caviar bumps is set to surprise and delight during cocktail hour on Saturday and Sunday.
Lavazza Australia general manager, Mimmo Orlando said, “After an incredibly successful first year at the Formula 1 Rolex Australian Grand Prix, we’re delighted to embark on yet another exhilarating year of the partnership as the official coffee partner and sole presenting partner of Glamour On The Grid.
“At Lavazza, we are committed to delivering unparalleled coffee excellence, and we’re excited to be turning it up a notch for this year’s event. From perfectly made espressos to our innovative coffee caviar and coffee spritz cocktails, we’re excited to offer guests a range of premium coffee experiences all weekend long.”