With broad product offering.

Laser is launching 32 smart products across six categories including doorbells, indoor and outdoor cameras, lighting, smart plugs and power boards, under a new brand, Connect SmartHome.

Connect SmartHome’s ecosystem can integrate with existing Google and Amazon Alexa or be used and controlled via the Connect SmartHome app on Android and iOS. Compatible with Google Home, the setup of Routines and Scenes will allow users to execute on multiple actions with a single voice command, such as dimming the smart light bulbs and playing relaxing music a few minutes before bedtime.

The company has already alluded to future releases with the addition of more categories including irrigation, access control, health and more.

Laser outdoor security camera CSH-FLDLCAM

Laser managing director, Chris Lau said, “At a time when the smart home industry is on the precipice of taking off and smart speakers are quickly becoming the centrepiece of many homes, Australian consumers are now looking for more variety and affordability in this space.”

He continued: “As an established Australian brand, we are well positioned to enter this category with a new and exciting brand that will provide customers with affordable options in creating their connected home. Add in strong local support, product warranties and full compliance to local standards, and consumers do not have to be tempted by online goods coming in from overseas where they don’t know what they will be getting in either product performance or safety.”

Laser smart video doorbell CSH-CAMBB

The range is Google-licensed, fully compliant with Australian Standards and Regulations, and is supported with replacement warranty and local customer support. Connect SmartHome products will be exclusive to Harvey Norman for the launch.

Harvey Norman general manager of technology and entertainment, Glen Gregory said, “With an increasing number of consumers interested in adopting the smart home trend, we’re excited to be the exclusive launch partner for the new Connect SmartHome range.

“Providing consumers with a wide range of products and starter bundles, the range makes it easier for beginners and early adopters alike to adopt the technology or expand on their set-up. With a team of trained experts in-store to provide advice and a great in-store experience, it also ensures a seamless integration into the home.”

Laser wireless pan and tilt camera CSH-360IPC