Targeted to travellers.

Laser will be listing watt-hours on its new range of powerbanks, the first company in Australia to do so. The industry-first is aimed at assisting Australian travellers heading overseas, with security restrictions varying and regularly changing among countries and airlines globally.

Watt-Hours is the consistent measurement used by government bodies and airlines to assess whether specific consumer technology can be carried on board planes. The Civil Aviation Safety Authority states that batteries that power phones, laptops and cameras usually fall under the 101-watt-hour limit.

This latest addition to both the product range and its packaging will assist both Laser and its retailers in educating consumers on what can and can’t be taken on board, thereby minimising the chance of having a device confiscated when going through security into the future.

This industry-first comes off the back of a very strong sales period for Laser in this category, where it has sold more than 1.1 million powerbanks in the last 12 months to June 2017.

“Airlines have recently added specific details around power banks and spare batteries, which states that passengers cannot carry on items that exceed 101 watt-hours of power. These airlines can start enforcing these policies whenever they so choose, which seems more and more likely given the many consumers who have given us feedback from their own travel experiences around the world,” Laser managing director, Chris Lau said.

“As many Australian power banks are marketed by milliampere hours (mAh), it’s our goal to educate consumers on these new regulations to avoid the disappointment of having to part with your devices and power banks at security.

“This is also another example of the agility we are able to deliver based on consumer feedback such that we can respond to these industry changes quickly and to the benefit of consumers,” he added.