Laser has appointed Paul Malcolm as general manager of its private label business to lead further growth and oversee international business development and special buys.

Malcolm joins Laser with a wealth of experience within the Australian and Southeast Asia retail landscape, having spent time with Myer, Courts Malaysia and The Good Guys. His experience includes significant work in developing private label, exclusive and national branded products.

In his most recent role, Malcolm was senior category buyer for Myer, responsible for appliances, technology and lifestyle, luggage and travel goods categories. Prior to his four year tenure at Myer, Malcolm spent three years in Malaysia as head of buying for consumer electronics, technology and appliances, and close to nine years at The Good Guys, most recently as national category manager for visual, furniture and accessories.

His appointment comes as Laser builds upon the success of its private label business and expands its dedicated operations in China, adding further headcount as it focuses on specialist support.

“We welcome Paul into the Laser business and look forward to adding his significant industry expertise into our executive team as he drives forward our private label business and international development. We have spent the last two years putting strong foundations in place for our private label business and developing meaningful new customer relationships,” Laser managing director, Chris Lau said.

“The significant investment we have made in this part of our business now enables us to scale up and meet the needs of both local and international customers, while also challenging ourselves to look at new categories and opportunities through maximising our supply chain, brand building capabilities and robust, longstanding retail partnerships. We are looking forward to supporting Paul as he continues to grow this part of the business and work closely with our expanding operations in China.”

Commenting on his appointment, Malcolm said: “Having worked with and admired Laser for many years during my time on the retail side of the business, I’m thrilled to be joining Chris Lau and his team during such an exciting period of growth for the business. The opportunity to join a business that enables me to work with such strong and important existing customers, while also being open to exploring new categories and opportunities, is not something that comes along every day, and I can’t wait to get started.”