Laser has welcomed two new product category managers to the team, Kathy Sudnik and Zigg Li, as the company expands into more product categories while adding new brands to its portfolio.

Sudnik, who was most recently product manager at Panasonic Australia, brings over 20 years of industry experience, having worked with a variety of technology brands across senior category, brand marketing and product management roles.

She started her career in the telco sector and then transitioned into consumer electronics, spending a decade with Samsung Electronics in product manager and key account manager roles. Sudnik then moved to Ingram Micro as senior category manager, before joining Dell and then HP in category and product management roles.

Li has more than 14 years of industry experience, most recently as regional operations manager for electrical supply distributor, Rexel Australia, where he spent the last five years. He started his career as a sales consultant for Jaycar Electronics before working his way up the organisation to product manager for the group, a role he also served while at Rexel.

In addition to their regular responsibilities as category managers, Sudnik and Li will also support retailers in executing an online user experience for consumers.

Laser’s focus is on sustainable growth and surrounding its processes with experienced category, product and brand management teams, according to manager director, Chris Lau.

“This is paramount to keeping our partners delighted and continuing on our trajectory. Kathy and Zigg join Laser at a particularly exciting time in our journey, and we are excited for the experience and passion they bring to the organisation.

“These two appointments mean that our senior team has never been bigger, something we are immensely proud of as we turn the corner into our 35th anniversary.”